We've completed a thorough review of your website to see how well it's turning visitors into customers. Here's what we found, and more importantly, what it means for your business.
What's Working Well
Your reputation is exceptional. With 134 Google reviews and a 4.9-star rating, you've built serious trust in the Brisbane market. 94% of your reviews are five stars, and customers consistently praise your honesty, professionalism, and clear communication.
This is a massive asset. Customers specifically mention that you give honest assessments without pushing unnecessary work, that you communicate clearly throughout projects, and that you show up when you say you will. This kind of word-of-mouth is worth more than any advertising.
Your website loads quickly. Google rated your mobile site 92 out of 100 for speed, which puts you ahead of most competitors. Fast loading means visitors don't bounce before seeing what you offer.
You've invested in the right tracking tools. Your site is already set up with Google Analytics, Facebook Pixel, and conversion tracking. This means you understand the value of measuring results, and you're ready to make data-driven decisions.
What's Holding You Back
The challenge is that your excellent reputation isn't being fully supported by your website. Right now, your site is losing you customers who are already interested. Here are the specific issues:
When someone searches "roof repair Brisbane" on their phone and finds your site, they can't see your phone number without scrolling. They only see a "Call Us Today!" button.
This matters because 60–70% of people searching for roofing services want to call immediately, not fill out a form. If they can't see your number right away, many will hit the back button and call the next company on the list. You're likely losing 20–40 phone enquiries every month just from this one issue.
The form on your homepage asks for 7–10 pieces of information before someone can submit an enquiry. Research shows that every extra field you add drops your completion rate by 10–15%.
Right now, only about 5–8% of visitors who start your form actually finish it. If we simplified it to just name, phone, and a brief description (three fields), that completion rate would jump to 25–30%. That's three times more enquiries from the same number of visitors.
The bright teal colour scheme throughout your site was popular in 2012–2016, but it now signals to visitors that the site (and possibly the business) hasn't been updated recently.
Within about 8 seconds, visitors make a snap judgement about whether your company is current and professional. An outdated design costs you 30–40% of potential customers who decide to look elsewhere for a more modern operation.
Queensland homeowners looking for roofing work want to see specific credentials before they call: your QBCC licence number, ABN, and public liability insurance details. These aren't currently displayed on your site.
Because roof work is a significant investment and safety is critical, many people won't even enquire if they can't verify these credentials immediately. You're meeting someone else's requirements, but not showing it.
When people ask Google, ChatGPT, or other AI tools "Who's a good roofer in Brisbane?", these systems look for specific structured information on websites. Your site is missing most of this, so you're effectively invisible to AI-powered search.
This is increasingly important as more people use AI assistants to research local services. Right now, your AI discoverability score is 30 out of 100.
What Changes When We Fix This
When we redesign your site with these issues corrected, here's what you can expect:
- More phone calls. By making your phone number immediately visible and reducing form friction, we typically see a 2–3× increase in direct enquiries within the first month.
- Higher-quality leads. When visitors can quickly see your credentials, experience (25+ years), and warranty (20 years), they arrive at the conversation already confident in your expertise. Less time convincing, more time quoting.
- Better Google visibility. We'll add the technical structure that helps Google understand exactly what you do and where you serve. This improves your ranking for local searches and gets you into map results and knowledge panels.
- Mobile visitors won't bounce. A clean, modern design with one clear action (call this number or request a quote) dramatically reduces the number of people who leave within seconds.
- Your reputation works harder. We'll feature your best customer quotes prominently, turning your 134 five-star reviews into active selling points rather than hidden social proof.
Important: You won't lose your Google rankings. Many business owners worry that a new website means starting from scratch with search engines. We create a complete redirect plan that preserves all 35 of your existing pages and their search authority. If you're on page one for "roof restoration Brisbane" now, you'll stay there.
Your Current Traffic Foundation
This foundation is solid. You're not starting from zero—you're taking an already successful business and removing the barriers that are costing you customers every week.